The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation Category: Posters / Series
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Series
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission Category: Posters / Series
Flower World
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Flower world flower shop Category: Posters / Series
Parkscapes vol.3
Agency: LG2 / Montreal
Client: Community Music Schools of Toronto and Kingsway Music Library Category: Posters / Series
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Posters / Series
The world through children's eyes
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Dadao Children's Art Category: Posters / Series
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Annual ID:
OS24_DE006G
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Annual ID:
OS24_DE021S
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Annual ID:
OS24_DE039B
Award:
2024 Design Merit Award
Agency:
Day Day Up Design Consultancy / Zhongshan, Guangdong
Client:
Flower world flower shop
Title:
Flower World
Category:
Posters / Series
Annual ID:
OS24_DE106M
Award:
2024 Design Merit Award
Agency:
LG2 / Montreal
Client:
Community Music Schools of Toronto and Kingsway Music Library
Title:
Parkscapes vol.3
Category:
Posters / Series
Annual ID:
OS24_DE107M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Posters / Series
Annual ID:
OS24_DE108M